How Blogging Can Bring Customers to Your Small Business
Blogging for Small Business: How to Turn Blog Posts into Customers
Blogging isn’t just for influencers, it’s one of the most powerful search engine optimization (SEO) tools for small businesses. A well-planned blog strategy can drive traffic, generate leads, and increase revenue. In this blog I’ll explain SEO and how blogging attracts new customers, provide blogging strategies for in-house marketing and links to the blog packages I offer if off-loading this task to an SEO expert is the best option for you.
What is SEO?
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid search traffic rather than direct traffic, referral traffic, social media traffic, or paid traffic. SEO vs Paid Ads: Which is Better for Growing Your Small Business?
How SEO Works
SEO works by optimizing (to make as perfect, effective, or functional as possible) a website to rank higher in unpaid search results by making it more attractive to search engines like Google, Bing, Yahoo etc. This involves search engines "crawling" and "indexing" your website’s content, and then using algorithms to rank it based on relevance and authority for a given search query. By implementing SEO strategies within your blogs, you aim to increase visibility, which leads to more free, organic traffic to your site.
Why Blogging Works for Small Businesses
Blogging works for small businesses by boosting search engine visibility and driving website traffic through new, relevant content that establishes authority and expertise. It also provides a platform for direct customer engagement, builds brand awareness, and is a cost-effective way to generate leads by providing valuable information that can be repurposed across other marketing channels.
Key benefits of blogging for small businesses
Boosts SEO and drives traffic:
Regularly published blog posts keep a website fresh, which search engines favor. This, in turn, increases rankings and brings more people to the site.
Establishes authority and credibility:
By consistently sharing valuable information, a blog positions a business as an expert and a trusted source in its industry.
Improves customer engagement:
Blogs are a great way to connect with the audience by answering common questions, sharing industry updates, and fostering a two-way conversation.
Builds brand awareness and personality:
Blogging allows a business to showcase its unique voice and personality, helping to build a stronger brand identity.
Cost-effective lead generation:
Unlike paid advertising, blog content can continue to drive traffic and generate leads long after it's published, making it an efficient long-term marketing investment.
Supports other marketing efforts:
Blog content is a foundational piece for content marketing that can be easily repurposed for social media posts, email newsletters, and other platforms, maximizing its value.
Helps with local SEO:
For local businesses, blogs can be used to target location-specific keywords and answer local customer questions, which improves visibility in local searches. Local SEO for Small Businesses: A Beginner’s Guide to Getting Found Online
Blogging Strategies That Attract New Customers
Write About Customer Pain Points
Example: A local gym could write “Best At-Home Workouts When You Can’t Get to the Gym.”
Use SEO Keywords Naturally
Each blog should target one main keyword and supporting terms.
Add Calls-to-Action in Every Post
Invite readers to book a call, request a quote, or download a guide.
Share Your Blog Across Channels
Repurpose into social posts, email newsletters, and videos.
If you need help with the above blogging strategies, you can always use a free, generative artificial intelligence chatbot (ChatGPT, Google Gemini etc.) to help you with your content. Note: Marketing is critically important to a business’s success and I believe it should be handled by a trained expert with the skills, tools, and strategic direction needed to drive business growth.
Lavanan Blog Packages
A strong blogging strategy turns your website into a customer magnet. If you need help doing so, check out the blog packages I offer below and I’ll build a blog strategy tailored to your business.
A single blog will help to enhance online presence, attract potential customers, and build stronger relationships with your existing audience all while driving traffic to your company’s website. This Single Blog will share information and/or establish expertise and be a powerful tool for lead generation, brand awareness, and revenue growth.
Includes:
Search Engine Optimized (SEO) copy
SEO Page titles & descriptions
This blog package provides consistent search engine optimization (SEO) boosts by providing fresh content weekly which increases visibility and attracts more organic traffic. Regular posts also build authority and trust with an audience, establish a loyal community, and provide valuable information that converts traffic into customers. Additionally, frequent blogging generates content for social media, expands the brand's reach, and keeps the content evergreen and relevant to industry trends.
Includes:
SEO blog content
SEO titles and page descriptions
This blog package provides consistent search engine optimization (SEO) boosts by providing fresh content weekly which increases visibility and attracts more organic traffic. Regular posts also build authority and trust with an audience, establish a loyal community, and provide valuable information that converts traffic into customers. Additionally, frequent blogging generates content for social media, expands the brand's reach, and keeps the content evergreen and relevant to industry trends.
Includes:
SEO blog content
SEO titles and page descriptions
