SEO vs Paid Ads: Which is Better for Growing Your Small Business?

Written By Alicia Konsker

SEO vs Paid Ads: The Best Marketing Strategy for Small Businesses

Should you put your marketing dollars into search engine optimization (SEO) or paid ads? Both have pros and cons, but knowing which strategy is best for your business depends on your goals.

The Benefits of SEO

  • Long-term traffic growth.

  • Builds brand credibility.

  • Higher ROI over time.

The Benefits of Paid Ads

  • Immediate visibility.

  • Useful for short-term promotions.

  • Budget control.

SEO vs Paid Ads – Which Should You Choose?

  • SEO = best for long-term, sustainable growth.

  • Paid ads = best for immediate results.

  • Many businesses benefit from using both together.

The best marketing strategy balances short-term wins with long-term growth. SEO lays the foundation for lasting success. If you’re ready to build a strategy that works, contact me or check out the SEO services I provide to get started.

Alicia Konsker
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